A 30 day self-study course 🌱
The Seedling
Unearth Your Natural Niche
Your niche is already in you. In 30 days, we dig it up.
For coaches, healers and practitioners who are ready to stop circling and get clear. Your niche doesn't box you in, it expands you. You get to talk about whatever you want, but it all leads back to one clear message, one specific offer, and one dream client.
Take the guesswork out of WHO to serve, WHAT to offer, and HOW, by niching naturally.
$1,297 or 3 monthly payments of $447 · Lifetime access
Is this you?
...Sound familiar?
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You know you want to build a signature offer. You just can't put your finger on what it is, or what transformation you're actually here to give people.
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You've got about ten ideas for what you could offer. Every time you pick one, you've talked yourself out of it by the weekend.
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You keep looping. Another podcast, another course, another "find your zone of genius" quiz, and you're still not sure which path to take.
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You're good at so many things that choosing one feels like cutting off a limb. So you don't choose, and nothing moves.
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Or you already have an offer, but it just doesn't feel like you. You're ready to birth something more real.
Where this fits
The Seedling is the groundwork. The Garden is where we build.
Most women who come to me want to jump straight into building the offer, the content, the sales. But if you're not clear on who you're for and what you're here to offer, everything you build sits on sand.
The Seedling gets you that clarity in 30 days, at your own pace. So when you step into The Garden, you arrive with your niche nailed and we get straight to building it out together.
Imagine this
What if I told you...
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Your content can draw in clients who are ready to buy, and who make work feel like hanging out with your besties.
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Marketing and sales can feel down to earth and ethical. No more faux insta identities or icky scripts.
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You get to bring all of your weird, honest self to your business. And it's the weird parts of you that mean people choose you over anyone else.
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Your messaging finally packs a punch, because you know exactly who you're talking to and why she should choose you.
You finally turn inwards to find your niche, rather than searching outwards.
From here, your marketing feels magnetic, your niche feels natural, and you've got the foundations for a soulful business that grows with you.
Inside The Seedling
Here's exactly what you get
A 30 day, step by step process to unearth your natural niche, with daily lessons and an action-focused worksheet for every step.
This isn't a programme you binge and forget about. You're taking action the whole way through.
Plus lifetime access, including all future updates and new trainings.
01
Your WHY
Your mission, your values, your non-negotiables, what you stand for.
02
Your WHAT
The thing you're here to do, using what you're already brilliant at, so you're not chasing another certification.
03
Your WHO
The exact woman you'd love to open your laptop for, down to the books on her shelf.
04
Your HOW
Your one-of-a-kind way of doing it, the magic sauce that makes you the obvious choice.
By the end you'll have
- A niche you can say out loud without cringing
- Clarity on your offer
- A bank of content ideas that all lead back to it
Also included
🎁 Extra training on optimising your Instagram so your ideal client finds you
🎁 Manifestation and hypnosis tools to rewire your mind for success
🎁 A guided visualisation to fast-track finding your WHY
🎁 My framework for getting calls booked into your calendar
🎁 A library of content prompts and templates
Client love
What my clients say
“
Before I did this work I was feeling totally out of alignment, working in the NHS, offering a bunch of different services, and headed towards burnout. Through this work I got clear on what lit me up and what didn't... This felt like going from coal to crystal!
Rachel
Now combining cacao ceremonies and spiritual work with her NHS experience
“
I came to Ellen as an ecstatic dance DJ but knew I had SO much more to bring. I was playing small and hiding behind my modalities... I am now making more money in my business, doing precisely what I love!
Sophie
Ecstatic dance DJ
Real messages from women I've worked with
Honest check-in
Is The Seedling for you?
✅ It IS for you if:
- You're a coach, healer, practitioner or service provider with a purpose-led vision, ready to grow your business by being more you, not less.
- You want to join The Garden, but you know you need to get clear on what you're offering first.
- You're bored of spending hours on content only for it to totally flop.
- You're ready to drop the comparisonitis and get in your own lane, so you can build not only a business, but a legacy.
- You know you have wisdom to share and ripples to make, and you're ready to roll up your sleeves and do the work.
❌ It's NOT for you if:
- You're not willing to share your honest opinions and stand for something (essential for a natural niche!)
- You're after quick cash rather than a meaningful service that actually transforms people's lives.
- You want to watch, not do. This works because you take action every single day.
Plant the seed
Join The Seedling
$1,297
or 3 monthly payments of $447
Lifetime access · All bonuses included · Start straight away
All your money back guarantee. Do the work within 30 days and if you don't feel clearer, I'll refund you in full.
Questions
Good to know
Who is this for?
Coaches, healers, practitioners and service providers who want to get crystal clear on who they serve and what they offer, without squeezing themselves into a box.
It's especially for you if you want to join The Garden but need to get clear on your niche first.
Why not just join The Garden now?
The Garden is where we build your offer, your marketing and your sales. That all works best when you already know who you're for and what you're here to offer.
The Seedling gives you that foundation first, at your own pace, so you arrive in The Garden ready to build.
Can I have extra support?
Yes! If you want me in your corner while you go through it, you can add 1:1 sessions with me at any point to review your work, sharpen your strategy and push you further.
Just message me and I'll send you the details.
Do you have a guarantee?
I back this work 110%.
If you complete the course and implement the teachings within 30 days of logging in, and you don't feel you've unearthed a niche that feels natural, or got more clarity on your next steps and how to message what you do, just email me and you'll get all your money back.
How long do I have access?
For life, including all future updates and new trainings.
Hi, I'm Ellen
Why listen to me?
The guiding light to every decision I make in my life is unshakeable, unapologetic honesty.
I applied these values to my second business (no templates, no copy and pasting, no hiding). I showed up in beautifully messy REALNESS from day 1, and what happened?
It led to £10k months in less than 9 months of launching, all whilst travelling the world and keeping a delicious balance of work and play.
It was building my business around my natural born superpowers that allowed my audience to trust me and INVEST in me so quickly.
Since then I've booked out my calendar for 1:1s, created a thriving group programme, built a successful passive offer and built a life in Mexico City (where I live in the most gorgeous apartment and munch on fresh papaya daily!)
So if you've got the determination, I'll support you to bring a down to earth, unapologetically honest, soulful strategy to your business, so consistent sales feel simple and sustainable.
Ready to stop searching and start building?
I'm on a mission to help soulpreneurs like you feel confident about the what, how and why of business. So your soul-mate clients are drawn to your clarity, marketing feels ethical, sales feel soulful and your energy goes where it belongs: serving.
$1,297 or 3 monthly payments of $447 · All your money back guarantee