The
Garden

Bring your business into bloom.

A 12-week programme to build a signature offer that feels like you, and everything you need to sell it.

I personally review every application and reply within 24 hours.

12 weeksto build it all
+3 monthsimplementing with support
Woman enjoying a slow morning with a cup of tea in the sunlight

Imagine this…

You wake up naturally. No alarm, well rested.

You take a sip of warm tea and smile to yourself. Instead of an endless to-do list, you have three simple actions you're confident are moving you where you want to go.

You glance at your week and, unlike before, there's s p a c e. The few things booked in are calls with your absolute favourite clients, and you're excited for them.

You turn off airplane mode and ping, ping, ping: enquiries, one after the other. The kind of clients you once dreamed of, and they're finding you.

No more feast or famine. No more fumbling to explain what you do.

You pride yourself on authenticity.

It's your trademark.

But somewhere along the way, your business stopped feeling like you.

You've got the hunger, limitless ideas, and clients who rave about you. And yet:

  • your offer doesn't fully land, so you fumble over words to describe it
  • you're attracting clients, but not always the right ones
  • you keep tweaking and working hard, but something's not clicking

Because for women like us (rebels, change-makers, artists, healers) the hyper-masculine way of doing business just doesn't fit. And when we try to conform, we shrivel up like a wrinkly prune. (lol, but truly)

In The Garden, there are no masks, no DMs, no bro-marketing.

Woman dancing joyfully in the street

This isn't about burning it all down and starting over.

Your business isn't broken, it's just not currently built to grow. One or two parts need refining, tweaking, dialling in.

And once those parts are working together properly, everything compounds.

Ellen Mulcrone, founder of The Garden

Meet your founder

Hi, I'm Ellen.

Before I was a business coach, I was a designer, sculptor and maker. I know what it's like to have a creative, deeply personal way of working and be handed business advice that just doesn't fit.

So I built The Garden from the ground up: a place where women make money by taking off the mask and being themselves. Today I run my business from wherever I am, between Mexico City, New York and London, with clients all over the world.

My superpower? A fusion of a maker's eye and a strategist's brain, so I can see the magic in your business you can't yet see yourself, and turn it into something people instantly get.

Ellen x

So how do you make consistent, premium income
by being more you, not less?

We'll refine your offer.

Sharpen your message.

Build a way of selling that feels like you.

Twelve weeks of building it properly, with me and my team beside you the whole way.

By the end, you'll have:

  • A refined signature offer that feels like you
  • Messaging that clicks with the people you actually want to work with
  • Systems that support your growth without burning you out
  • A natural, repeatable way of attracting premium clients
  • A whole new relationship with sales. You'll adore selling!
  • Most importantly, deep trust in yourself as the leader of your business

The method

Here's how we'll make it happen.

Sales, content, money mindset, energetics, offer design. Finally all talking to each other.

Implement it once, and it grows with you.

01

Your magic

An original offer built from what only you can do.

02

Your magnet

A way for the right clients to find you, with or without a big following.

03

Your message

Positioning so clear people instantly understand the value.

04

Your momentum

A sales rhythm and simple systems that keep it all moving.

In their words

Here's what's possible.

Video Poster Image

Maja

“I've been in awe of how brilliant this program is… It feels like it's tailored to me specifically, like you're taking me through MY process… There's so much heart in it. I'm super grateful.”

Eliso

“When I joined the Garden I had a 2 months old baby and was completely lost with my business… I have FOUND my purpose… I had a sales call, and before I even pitched, she said YES! I sold my first premium client. I made £2200 in one hour.”

Amanda, 3 weeks in

“In the past 3 weeks I have been in the garden I went from sporadically making money online to having just sold 15 of my offers, which was a gamechanger for me.”

Amanda, after finishing (and rejoining!)

“Before I joined The Garden I was making 1k per month… By the time I left The Garden I not only had made my first 10k month but almost 40k in sales in less than 90 days.”

15k month

“I just signed my first 10k client (for a program of 6 months)! I am so happpyyyy. Last week I signed a 5k client meaning I've made 15k this month… when you said 20k months were possible for me before I joined the garden, it scared me a little but I am slowly starting to reach that goal.”

Abbey

“Still very happy I made this investment <3 It's the right kind of stretch and at the same time lots of comfort through all the support.”

Elin

ÂŁ4,000

Elena had only ever sold low-ticket. After the Soulful Sales lesson, she took her first ever sales call and signed a ÂŁ4,000 client.

“I love the step by step approach, the very practical and at the same time soul-fueled worksheets… no regrets, only gratitudes ;)”

Beatriz

These are real experiences from real clients. Results vary and aren't guaranteed; they depend on your effort, your starting point and many factors outside anyone's control.

Why this isn't just another coaching programme.

  • It isn't cookie-cutter. You build your own offer, in your own voice, around your own life.
  • Strategy and soul. Mindset and energetics sit right alongside offer design and sales, because one doesn't work without the other.
  • A whole team in your corner. Not just a coach, but accountability, tech support and a copy bot too.
  • Built once, grows with you. No more starting from scratch every launch.
Slow morning with coffee and flowers

Your Garden Team

The team inside your business.

Ellen

Founder & lead coach

A maker's eye and a strategist's brain. Sees the magic in your business and turns it into an offer people instantly get.

Emily

Accountability & integration

Keeps you implementing, not just consuming. Think faster results, fewer hours.

Antonia

Your tech saviour

Removes the guesswork from automations, payments and sales pages.

Gertrude

AI copy strategist

Turns wafty words into copy that SELLS, in seconds.

The curriculum

Week by week, everything you need to build it.

Action-based lessons every week. Each one builds on the last.

Month 1

Your roots

0

Welcome

Meet the team, get set up, see your roadmap

1

Get Rooted

Know your person, plus market research calls

2

The Big Bloom

Design your signature offer, promise and pricing

3

Home Grown

Your beta round, selling to your community

4

Your Freebie Funnel

Freebie, email list and a boutique Instagram

Month 2

Your reach

5

Cross-Pollination

Get in front of other people's communities

6

The Sales Page

Your sales page blueprint and application form

7

Soulful Sales

The energetics of sales and the call framework

8

Marketing Meadow, pt.1

Desire-led content, hooks and captions

Month 3

Your launch

9

Marketing Meadow, pt.2

Selling in your stories and DMs

10

The Live Event

Create your masterclass and set up the tech

11

The Chill Launch

Launch without the chaos or burnout

12

Harvest & Replant

Turn it into a repeatable growth cycle

Plus, the Gardener's Toolbox, open from day one

Shame to superpowersGet in the Mud and the FLIRT method
Mindset masteryFuture scripting, magnetising money, rewiring for success
Client careOnboarding, contracts, feedback and testimonials
GertrudeOur AI copywriting whiz

How it works

Six months, two seasons.

Months 1 to 3

The intensive

12 weeks to build it all: your offer, sales page, funnel, masterclass and launch plan, one lesson at a time.

Months 4 to 6

The Inner Circle

3 more months implementing with support, signing clients alongside women who get it.

Your weekly rhythm

🌱

Learn

A new action-based lesson lands in the portal, yours for life.

🎤

Get coached live

Themed calls that follow the method, plus open Q&A and hot seat coaching.

🤝

Never get stuck

Feedback from the team between calls, and a community cheering you on.

This IS for you if:

  • you're a coach, healer, guide, facilitator, artist or service provider who knows your business has more potential than it's showing
  • you're done guessing and patching strategies together, and ready to go ALL IN
  • you take radical responsibility, ask questions, get answers and MOVE

This is NOT for you if:

  • you want a quick fix or a magic funnel
  • you'd rather consume than implement
  • you're not willing to show up as yourself (spoiler: that's the whole point)
Woman smiling with an armful of flowers

The investment

At this point, you have a choice.

Keep tweaking and hoping it clicks.

Or build something that holds you, supports you and grows with you, not just for the next launch but for years to come.

Your next steps

1

Choose your tier

The Garden or VIP, below.

2

Apply

About 10 minutes. Answer from the gut.

3

Hear from me

A personal reply within 24 hours with your next steps.

The Garden

$5,400

Everything above, with a payment plan available. Apply by Saturday to lock in this price.

  • 12-week intensive + 3 months in the Inner Circle
  • Weekly live coaching calls
  • Direct access to support between calls
  • The Garden portal, with lifetime access
  • Private community
  • Custom Garden tools and templates
  • The Gardener's Toolbox: marketing trainings, mindset and energetic tools, client care resources and Gertrude
Apply for The Garden

The Garden VIP

$13,000

For women who want to move faster, deeper, and be held in closer proximity as they scale and refine.

  • Everything inside The Garden, plus:
  • Private 1:1 coaching sessions
  • Direct private communication between calls
  • Priority feedback and refinement
  • Only 2 spaces, by application
Apply for VIP

FAQs

Your questions, answered

What happens once I join The Garden?

You'll get a celebration email with your setup steps, an invite to the community and your portal login. Then we kick off with our welcome call and your first challenge.

How much time do I need?

Around 5 to 7 hours a week, including lessons, implementing and calls. Less time? Move at your own pace, the work compounds either way.

What if I can't make the calls live?

Submit your question ahead and we'll answer it. The whole programme is designed so you get the full benefit either way.

Do I need a big following or to love Instagram?

No. Your first two ways of signing clients use the communities you already have and other people's. The marketing trainings are there for life, whenever you want them.

How long until I see results?

Most women sign premium clients within 2 to 3 months. Some within weeks, others take longer depending on pace and life.

What's the return on investment?

Most women make it back through their first few clients, and keep the system long after.

Still not sure?

Apply anyway. Applying doesn't commit you to anything. If you'd like to talk it through, say so in your application and I'll suggest a quick call.

Much like a garden, so much of the work is underground.
Build strong roots, and you reap the fruits year after year.

Your business. Your roots. Your rules.

Stop patching things together. Build it properly.

Applications close 2 November.

I personally review every application and reply within 24 hours.

Apply for The Garden

First, tell me who you are. You'll go straight to the application next. It takes about 10 minutes, and I reply to every one within 24 hours.

Applications close 2 November.